brand.wgo-audit.com
One evidence target, a disciplined palette, and a voice that never dresses up a guess as a fact.
This is the whole WGO brand — small on purpose. Everything an audience touches should read as evidence-led, calm, and self-aware about what it does not yet know. Four pages hold the rules.
Concentric rings closing on a centre — evidence resolving to a finding. It is the whole identity: the favicon, the header mark, and the anchor of every layout.
What the brand stands for
Evidence-led
Every claim traces to something you can open. The design shows its sources rather than asserting authority.
Uncertainty-preserving
Unknowns get their own colour and their own words. The brand never smooths a gap into confident prose.
Minimalist
One typeface family for people, one for machines. One accent. No ornament that does not carry meaning.
Logo
The evidence target and the WGO wordmark — clear space, sizing, and what never to do to them.
Colour
One teal, a navy ink, and the fact / unknown / conflict system that carries meaning, not decoration.
Typography
Inter for everything human, JetBrains Mono for everything exact. Both open source, both self-hosted.
Voice
Evidence-led, plain, and honest about what is not known. How WGO writes, with examples.