Standards · Logo
Logo
The evidence target and the WGO wordmark. Three ways to use them, and a short list of things never to do.
The identity is a concentric target — rings closing on a centre, the way evidence resolves to a finding. It exists as a mark, a wordmark, and a lockup of the two. That is the whole kit; there is no icon library to match and no secondary logo.
Reach for the lockup by default. Drop to the mark when space is tight or the context already says “WGO”. Set the wordmark in running text only when neither of those fits.
The marks
Favicon, app icon, and anywhere the wordmark will not fit.
Inter Bold, tight tracking. Set in text, never redrawn.
Mark + wordmark, baseline-aligned. The default in headers.
Clear space & size
Keep clear space of at least the height of the ring on every side. Nothing else sits inside it.
Never place the lockup below 16 px tall. Under that, use the mark alone.
Never
Files
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