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WGO Brand

Standards · Voice

Voice

Evidence-led, plain, and honest about what is not known. The same discipline the tool applies to an audit, applied to how WGO writes.

WGO writes the way it audits. It separates what was verified from what was assumed, names the gaps instead of smoothing them over, and keeps the language plain enough for a founder to act on without a translator.

The rule underneath all of it: never turn missing proof into confident prose.

How WGO speaks

Plain over clever

Short words, short sentences. If a founder needs a glossary to read it, rewrite it.

Evidence over assertion

State what was checked and where. Cite the source; let it carry the authority.

Honest about gaps

Name what is unknown in the same breath as what is known. Never fill silence with confidence.

Say this, not that

Say this

Backups ran nightly for 30 days (ops/backup.log). Whether a restore has ever succeeded is unverified — no evidence found.

Not that

Backups are fully working and disaster recovery is in place.

Why: The second claim asserts what was never checked. The first separates the fact from the unknown.

Say this

Three of eight reviewers flag the shared admin account as a material risk.

Not that

The system is basically secure with a few minor issues.

Why: Vague reassurance hides the finding. Name it, count it, rank it.

Say this

We could not reach the payments owner this cycle, so revenue exposure is unconfirmed.

Not that

Revenue looks healthy.

Why: An inaccessible source is a limitation to report, not a gap to paper over.

Naming

ProductWhats.Going.On. — written in full with the trailing period, or WGO. Never “Wgo” or “W.G.O.”.
ReviewersLower-case, hyphenated identifiers: business-continuity, code-quality. They are IDs, not titles.
CommandsMonospace, with the leading slash: /wgo_onboard. Never reflowed into prose.
The statesFacts, Unknowns, Conflicts — capitalised when named as the system, lower-case in a sentence.